System and method for advertising

ABSTRACT

A system and method for advertising are disclosed. In an aspect, a method comprises rendering a content to a plurality of users, the content having a time duration, rendering a first selectable element associated with the content to a first one of the plurality of users at a first time during the time duration of the rendered content, and rendering a second selectable element associated with the content to a second one of the plurality of users at a second time during the time duration of the rendered content, wherein the second time is different from the first time and the first selectable element is not rendered to the first one of the plurality of users while the second selectable element is rendered to the second one of the plurality of users.

BACKGROUND

Current click-to-connect (C2C) and other two-way advertisement campaignsare typically distributed to multiple recipients at the same time.Accordingly, multiple users can engage a respective click-to-connectelement at or near the same time as other users, thereby causing aninflux in connection requests for a particular provider. A large numberof near simultaneous connection requests can consume bandwidth andburden the underlying communication network. As such, connectionrequests may fail or be denied. Traditional methods of rejectingcommunication requests can result in a loss of interest in aclick-to-connect campaign. Accordingly, shortcomings in conventionalsystems and methods are identified and addressed in this disclosure.

SUMMARY

It is to be understood that both the following general description andthe following detailed description are exemplary and explanatory onlyand are not restrictive, as claimed. Provided are methods and systemsfor advertising. The system and methods of the present disclosure can beused to initiate communications between consumers and merchants (ormerchant representatives). In an aspect, the rendering of two-waycommunication, such as click-to-connect advertisements to various userscan be sequenced and/or randomized in order to manage the number ofusers to which the advertisements are rendered. As an example,advertisement rendering can be based on stochastic random sampling thatis complimentary to voice over Internet protocol (VoIP) statisticalmodels. As a further example, the user experience provided by thetwo-way communication can comprise user selectable elements, icons,banners, engageable elements overlaying an advertisement, and the like.

In an aspect, a method can comprise rendering content to a plurality ofusers. As an example, the content can have a time duration. In anaspect, a first selectable element associated with the content can berendered to a first one of the plurality of users at a first time duringthe time duration of the rendered content. In an aspect, a secondselectable element associated with the content can be rendered to asecond one of the plurality of users at a second time during the timeduration of the rendered content. As an example, the second time isdifferent from the first time and the first selectable element is notrendered to the first one of the plurality of users while the secondselectable element is rendered to the second one of the plurality ofusers.

In another aspect, a method can comprise rendering content to aplurality of users. As an example, the content can have a time duration.In an aspect, a first selectable element associated with the content canbe rendered to a first one of the plurality of users at a first timeduring the time duration of the rendered content. In an aspect, a secondselectable element associated with the content can be rendered to asecond one of the plurality of users at a second time during the timeduration of the rendered content. As an example, the second time isdifferent from the first time and the first selectable element is notrendered to the first one of the plurality of users while the secondselectable element is rendered to the second one of the plurality ofusers. In an aspect, a selection of the first selectable element can bereceived at a third time. As an example, a first communication sessioncan be imitated in response to the selection of the first selectableelement. In an aspect, a selection of the second selectable element canbe received at a fourth time. As an example, a second communicationsession can be initiated in response to the selection of the secondselectable element.

In an aspect, a method can comprise rendering content to a plurality ofusers, the content having a time duration, rendering a first selectableelement associated with the content exclusively to a first portion ofthe plurality of users at a first time during the time duration of therendered content, and rendering a second selectable element associatedwith the content exclusively to a second portion of the plurality ofusers at a second time during the time duration of the rendered content,wherein the second time is different from the first time.

In an aspect, a system can comprise a source of content and a processorin communication with the source of content. As an example, theprocessor can be configured to render the content to a plurality ofusers. In an aspect, the content can have a time duration. As a furtherexample, the processor can be configured to render a first selectableelement associated with the content to a first one of the plurality ofusers at a first time during the time duration of the rendered content.As a further example, the processor can be configured to render a secondselectable element associated with the content to a second one of theplurality of users at a second time during the time duration of therendered content, wherein the second time is different from the firsttime.

Additional advantages will be set forth in part in the description whichfollows or may be learned by practice. The advantages will be realizedand attained by means of the elements and combinations particularlypointed out in the appended claims. It is to be understood that both theforegoing general description and the following detailed description areexemplary and explanatory only and are not restrictive, as claimed.

BRIEF DESCRIPTION OF THE DRAWINGS

The accompanying drawings, which are incorporated in and constitute apart of this specification, illustrate embodiments and together with thedescription, serve to explain the principles of the methods and systems:

FIG. 1 is a block diagram of an exemplary network;

FIG. 2 is a block diagram on an exemplary network;

FIG. 3 is a block diagram on an exemplary network;

FIG. 4 is a flow chart of an exemplary method;

FIG. 5A is a flow chart of an exemplary method;

FIG. 5B is a block diagram of an exemplary communication session;

FIG. 5C is a block diagram of an exemplary communication session;

FIG. 5D is a block diagram of an exemplary communication session;

FIG. 5E is a block diagram of an exemplary communication session; and

FIG. 6 is a block diagram of an exemplary computing device.

DETAILED DESCRIPTION

Before the present methods and systems are disclosed and described, itis to be understood that the methods and systems are not limited tospecific methods, specific components, or to particular implementations.It is also to be understood that the terminology used herein is for thepurpose of describing particular embodiments only and is not intended tobe limiting.

As used in the specification and the appended claims, the singular forms“a,” “an,” and “the” include plural referents unless the context clearlydictates otherwise. Ranges may be expressed herein as from “about” oneparticular value, and/or to “about” another particular value. When sucha range is expressed, another embodiment includes from the oneparticular value and/or to the other particular value. Similarly, whenvalues are expressed as approximations, by use of the antecedent“about,” it will be understood that the particular value forms anotherembodiment. It will be further understood that the endpoints of each ofthe ranges are significant both in relation to the other endpoint, andindependently of the other endpoint.

“Optional” or “optionally” means that the subsequently described eventor circumstance may or may not occur, and that the description includesinstances where said event or circumstance occurs and instances where itdoes not.

Throughout the description and claims of this specification, the word“comprise” and variations of the word, such as “comprising” and“comprises,” means “including but not limited to,” and is not intendedto exclude, for example, other components, integers or steps.“Exemplary” means “an example of” and is not intended to convey anindication of a preferred or ideal embodiment. “Such as” is not used ina restrictive sense, but for explanatory purposes.

Disclosed are components that can be used to perform the disclosedmethods and systems. These and other components are disclosed herein,and it is understood that when combinations, subsets, interactions,groups, etc. of these components are disclosed that while specificreference of each various individual and collective combinations andpermutation of these may not be explicitly disclosed, each isspecifically contemplated and described herein, for all methods andsystems. This applies to all aspects of this application including, butnot limited to, steps in disclosed methods. Thus, if there are a varietyof additional steps that can be performed it is understood that each ofthese additional steps can be performed with any specific embodiment orcombination of embodiments of the disclosed methods.

The present methods and systems may be understood more readily byreference to the following detailed description of preferred embodimentsand the examples included therein and to the Figures and their previousand following description.

As will be appreciated by one skilled in the art, the methods andsystems may take the form of an entirely hardware embodiment, anentirely software embodiment, or an embodiment combining software andhardware aspects. Furthermore, the methods and systems may take the formof a computer program product on a computer-readable storage mediumhaving computer-readable program instructions (e.g., computer software)embodied in the storage medium. More particularly, the present methodsand systems may take the form of web-implemented computer software. Anysuitable computer-readable storage medium may be utilized including harddisks, CD-ROMs, optical storage devices, or magnetic storage devices.

Embodiments of the methods and systems are described below withreference to block diagrams and flowchart illustrations of methods,systems, apparatuses and computer program products. It will beunderstood that each block of the block diagrams and flowchartillustrations, and combinations of blocks in the block diagrams andflowchart illustrations, respectively, can be implemented by computerprogram instructions. These computer program instructions may be loadedonto a general purpose computer, special purpose computer, or otherprogrammable data processing apparatus to produce a machine, such thatthe instructions which execute on the computer or other programmabledata processing apparatus create a means for implementing the functionsspecified in the flowchart block or blocks.

These computer program instructions may also be stored in acomputer-readable memory that can direct a computer or otherprogrammable data processing apparatus to function in a particularmanner, such that the instructions stored in the computer-readablememory produce an article of manufacture including computer-readableinstructions for implementing the function specified in the flowchartblock or blocks. The computer program instructions may also be loadedonto a computer or other programmable data processing apparatus to causea series of operational steps to be performed on the computer or otherprogrammable apparatus to produce a computer-implemented process suchthat the instructions that execute on the computer or other programmableapparatus provide steps for implementing the functions specified in theflowchart block or blocks.

Accordingly, blocks of the block diagrams and flowchart illustrationssupport combinations of means for performing the specified functions,combinations of steps for performing the specified functions and programinstruction means for performing the specified functions. It will alsobe understood that each block of the block diagrams and flowchartillustrations, and combinations of blocks in the block diagrams andflowchart illustrations, can be implemented by special purposehardware-based computer systems that perform the specified functions orsteps, or combinations of special purpose hardware and computerinstructions.

As described in greater detail below, a system and network can beconfigured to control presentation of various types of content (e.g.,advertisements, banners, click-to-connect icons) on a plurality ofdevices. In an aspect, interactive or selectable advertisements can berendered to various users in a selective, random, seemingly random,and/or exclusive manner.

FIG. 1 illustrates various aspects of an exemplary network in which thepresent methods and systems can operate. The present disclosure relatesto systems and methods for advertising. Those skilled in the art willappreciate that present methods may be used in systems that employ bothdigital and analog equipment. One skilled in the art will appreciatethat provided herein is a functional description and that the respectivefunctions can be performed by software, hardware, or a combination ofsoftware and hardware.

The network 100 can comprise a central location 101 (e.g., a control orprocessing facility in a fiber optic network, wireless network orsatellite network, a hybrid-fiber coaxial (HFC) content distributioncenter, a processing center, headend, etc.) which can receive content(e.g., data, input programming, and the like) from multiple sources. Thecentral location 101 can combine the content from the various sourcesand can distribute the content to user (e.g., subscriber) locations(e.g., location 119) via distribution system 116. In an aspect, contentcan comprise advertisements such as video commercials, audio, and/orimages. As a further example, interactive advertisements can beprocessed at the central location 101 or other system or device.

In an aspect, the central location 101 can create content or receivecontent from a variety of sources 102 a, 102 b, 102 c. The content canbe transmitted from the source to the central location 101 via a varietyof transmission paths, including wireless (e.g. satellite paths 103 a,103 b) and terrestrial path 104. The central location 101 can alsoreceive content from a direct feed source 106 via a direct line 105.Other input sources can comprise capture devices such as a video camera109 or a server 110. The signals provided by the content sources caninclude, for example, a single content item or a multiplex that includesseveral content items. In an aspect, the central location 101 can createand/or receive application, such as interactive applications. Suchapplications can be related to a particular content.

The central location 101 can comprise one or a plurality of receivers111 a, 111 b, 111 c, 111 d that are each associated with an inputsource. For example, MPEG encoders such as encoder 112, are included forencoding local content or a video camera 109 feed. A switch 113 canprovide access to server 110, which can be a Pay-Per-View server, a dataserver, an internet router, a network system, a phone system, and thelike. Some signals may require additional processing, such as signalmultiplexing, prior to being modulated. Such multiplexing can beperformed by multiplexer (mux) 114.

The central location 101 can comprise one or a plurality of modulators,115 a, 115 b, 115 c, and 115 d, for interfacing to the distributionsystem 116. The modulators can convert the received content into amodulated output signal suitable for transmission over the distributionsystem 116. The output signals from the modulators can be combined,using equipment such as a combiner 117, for input into the distributionsystem 116.

A control system 118 can permit a system operator to control and monitorthe functions and performance of network 100. The control system 118 caninterface, monitor, and/or control a variety of functions, including,but not limited to, the channel lineup for the television system,billing for each user, conditional access for content distributed tousers, and the like. Control system 118 can provide input to themodulators for setting operating parameters, such as system specificMPEG table packet organization or conditional access information. Thecontrol system 118 can be located at central location 101 or at a remotelocation.

The distribution system 116 can distribute signals from the centrallocation 101 to user locations, such as user location 119. Thedistribution system 116 can be an optical fiber network, a coaxial cablenetwork, a hybrid fiber-coaxial network, a wireless network, a satellitesystem, a direct broadcast system, or any combination thereof. There canbe a multitude of user locations connected to distribution system 116.At user location 119, there may be an interface comprising a decoder120, such as a gateway or home communications terminal (CT) can decode,if needed, the signals for display on a display device 121, such as on atelevision set (TV) or a computer monitor. Various wireless devices mayalso be connected to the network at, or proximate, user location 119.Those skilled in the art will appreciate that the signal can be decodedin a variety of equipment, including an CT, a computer, a TV, a monitor,or satellite dish. In an exemplary aspect, the methods and systemsdisclosed can be located within, or performed on, one or more CT's 120,display devices 121, central locations 101, DVR's, home theater PC's,and the like. As an example, a storage device 122 can be incommunication with one or more of the CT 120, the display device 121,and the central location 101 to send/receive content therebetween. As afurther example, the storage device 122 can be located remotely from theuser location 119, such as a network storage.

In an aspect, user location 119 is not fixed. By way of example, a usercan receive content from the distribution system 116 on a mobile devicesuch as a laptop computer, PDA, smartphone, GPS, vehicle entertainmentsystem, portable media player, and the like.

In an aspect, a user device 124 can receive signals from thedistribution system 116 for rendering content on the user device 124. Asan example, rendering content can comprise providing audio and/or video,displaying images, facilitating an audio or visual feedback, tactilefeedback, and the like. As a further example, rendering content cancomprise providing an advertisement to a device and overlaying aninteractive element (e.g., click-to-connect) or user engageable elementon the device. In an aspect, a user may engage an interactive element toacquire additional information relating to the content. As an example, auser may engage the an interactive element to make a sale/purchase,subscribe to a service, make an inquiry, request additional details,request educational type info, locate related information or articles.In an aspect, the interactive element can provide a means for initiatinga communication session with a merchant, vendor, service provider, orrepresentative relating to the underlying advertisement. However, othercontent can be rendered via the user device 124. In an aspect, once theinteractive element (e.g., click-to-connect element) is engaged, acommunication session between the user and a party associated with theinteractive element (e.g., click-to-connect element) is initiated. Forexample, engaging the interactive element (e.g., click-to-connectelement) can automatically dial a telephone number associated with amerchant or service provider (e.g., a party associated with theclick-to-connect element). Accordingly, the party associated with theinteractive element (e.g., click-to-connect element) can receive thetelephone call and can have a conversation with the user. As a furtherexample, the engaging the interactive element can cause a chat window toappear and establish a text communication with a party. Other forms ofcommunication can be used to facilitate the communication session.

As an illustrative example, a user can be watching a commercial relatingto cars and a click-to-connect icon can appear on the user device 124.When the user engages the click-to-connect icon, the user device 124 candial a car dealership associated with the commercial. Accordingly, arepresentative of the car dealership (e.g., call center, agent,employee, vender, merchant, professional, service provider, customerservice, etc.) can receive the call from the user device 124 and canhave a conversation with the user via the user device 124.

In an aspect, the user device 124 can be a CT, a set-top box, atelevision, a computer, a smartphone, a laptop, a tablet, a multimediaplayback device, a portable electronic device, and the like. As anexample, the user device 124 can be an Internet Protocol compatibledevice for receiving signals via a network such as the Internet or someother communications network for providing content to the user. It isunderstood that other display devices and networks can be used. It isfurther understood that the user device 124 can be a widget or a virtualdevice for displaying content in a picture-in-picture environment, suchas on the display device 121, for example. As an example, a storagedevice 125 can be in communication with one or more of the user device124 and the central location 101 to send/receive content therebetween.As a further example, the storage device 125 can be located remotelyfrom the user device 124, such as a network storage medium.

In an aspect, a merchant system 126 or device can be in selectivecommunication (e.g., over a network, communications channel, VoIP, etc.)with one or more of the CT 120, the user device 124, and other devices,such as, for example, smart phones, computers, and VoIP-enabled devices.As an example, the merchant system 126 can be associated with one ormore of a merchant of goods or services, a representative of a merchant,a vendor, a service provider, a manufacturer, a seller, and serviceprofessional. As a further example, the merchant system 126 can be inselective communication with one or more of the CT 120, the user device124, and other devices, such as communication devices based upon aclick-to-connect advertisement. In an aspect, a click-to-connectadvertisement can be rendered to a particular user and/or user deviceand, when selected, a communications session between the particular userand/or user device and the merchant system 126 can be initiated andestablished. As an example, the merchant system 126 can comprise a callcenter, an order fulfillment center, a customer service center, atechnical assistance center, an information helpline, etc.

As described in greater detail below, an advertisement system cancontrol selectable and/or interactive content being rendered to variousdevices and can facilitate establishing a communication between remotedevices. As an example, the advertisement system can control thecommunication between remote devices and one or more merchant systems.

FIG. 2 illustrates various aspects of an exemplary system in which someof the disclosed methods and systems can operate. As an example, thedistribution system 116 can communicate with the CT 120 or other contentprocessing device at the user location 119, for example, via a lineartransmission. As a further example, the distribution system 116 cantransmit signals to a video on demand (VOD) system (such as VOD pump202) or network digital video recorder pump for processing and deliveryto the user location 119.

In an aspect, the methods and systems can utilize digital audio/videocompression such as MPEG, or any other type of compression. The MovingPictures Experts Group (MPEG) was established by the InternationalStandards Organization (ISO) for the purpose of creating standards fordigital audio/video compression. The MPEG experts created the MPEG-1 andMPEG-2 standards, with the MPEG-1 standard being a subset of the MPEG-2standard. The combined MPEG-1, MPEG-2, MPEG-4, and subsequent MPEGstandards are hereinafter referred to as MPEG. In an MPEG encodedtransmission, content and other data are transmitted in packets, whichcollectively make up a transport stream. In an exemplary aspect, thepresent methods and systems can employ transmission of MPEG packets.However, the present methods and systems are not so limited, and can beimplemented using other types of transmission and data.

In an aspect, the CT 120 can comprise a software component such as VODclient 204 to communicate with a VOD server (e.g., server 110). The VODclient 204 can communicate requests to the VOD server or a VODmanagement system in communication with the VOD server to configure theVOD pump 202 to transmit content to the CT 120 for displaying thecontent to a user. Other content distribution or access systems can beused to transmit content signals to the user location 119. The foregoingand following examples of video transmissions are also applicable totransmission of other data. As an example, content can be received andstored for subsequent playback.

In an aspect, the user device 124 can receive content from thedistribution system 116, an Internet Protocol network such as theInternet, and/or a communications network such as a cellular network,for example. Other network and/or content sources can transmit contentto the user device 124. As an example, the user device 124 can receivestreaming or file-based data, audio and/or video for playback to theuser. As a further example, the user device 124 can receive userexperience (UX) elements such as widgets, applications, and selectableor interactive advertisements (e.g., click-to-connect) for display via ahuman-machine interface. In an aspect, user device 124 can be disposedinside or outside the user location 119. As an example, content can bereceived and stored for subsequent playback.

In an aspect, an advertisement system 206 can be in communication withthe distribution system 116, the CT 120, the user device 124, theInternet or other network, and/or a communication network to receiveinformation relating to connected device and/or content being deliveredto a particular user or connected device. As an example, othercommunications elements such as software, virtual elements, computingdevices, router devices, and the like, can comprise or serve asadvertisement system 206. As a further example, the advertisement system206 can process advertisements associated with content and/orprogramming to determine whether a particular advertisement should bepresented (e.g., rendered, transmitted, or the like) to one or moredevices, as described in further detail herein. In an aspect, theadvertisement system 206 can be disposed remotely from the user location119. However, the advertisement system 206 can be disposed anywhere,including at the user location 119 to reduce network latency, forexample.

In an aspect, a time element 208 can be in communication with (orincorporated into) at least the advertisement system 206 to provide atiming reference thereto. As an example, the time element 208 can be aclock. As a further example, the time element 208 can transmitinformation to the advertisement system 206 for associating a time stampwith a particular event received by the advertisement system 206. In anaspect, the advertisement system 206 can cooperate with the time element208 to associate a time stamp with events having an effect on thecontent delivered to the CT 120 and/or the user device 124 such as, forexample, a channel tune, a remote tune, remote control events, playpointaudits, playback events, program events including a program start timeand/or end time and/or a commercial/intermission time, and/or playlisttiming events, and the like or other types of events.

In an aspect, a storage device 210 can be in communication with theadvertisement system 206 to allow the advertisement system 206 to storeand/or retrieve data to/from the storage device 210. As an example, thestorage device 210 can store data relating to timing data 212 and/oruser data 214 relating to devices such as the CT 120 and/or the userdevice 124. In an aspect, the timing data 212 can be a time stamp orother time marker for indicating, for example, a date and/or timeassociated with one or more of a transmission of content, a request forcontent, a request for playback, storage of content, deletion ofcontent, a request for a communication session, and/or a rendering of anadvertisement. As an example, the timing data 212 can comprise anynumber of time-related entries and/or markers. As a further example, thetiming data 212 can comprise one or more of a table of time-related dataentries, a timing log, and a database of time-related information. Otherinformation can be stored as the timing data.

As an example, the user data 214 can comprise information relating tocharacteristics and parameters associated with a particular user and/ordevice and/or merchants. In an aspect, the user data 214 can compriseinformation relating to a location, historical usage or othercharacteristic of a particular device. As an example, the user data 214can comprise information relating to a particular merchant or merchantssuch as services, products, location, number of representatives,preferred contact means, and/or advertisements. As a further example,the user data 214 can comprise information relating to user preferencesand behavior such as time of day, preferred programming, underlyingadvertisements or merchants to which a user has responded, and/or genresof content and advertisements. Other information relating to aparticular user, location, and/or device can be comprised as the userdata 214. In an aspect, the storage device 210 can store informationrelating to users, user preferences, and user devices andconfigurations.

In an aspect, the merchant system 126 can be in communication with oneor more of the advertisement system 206, the CT 120, the user device124, the network such as the Internet, and/or a communication network tosend/receive information relating to one or more merchants (e.g.,merchant data 216). In an aspect, the merchant data 216 can compriseinformation related to a particular entity such as a service provider ormerchant such as services, products, location, number ofrepresentatives, preferred contact means, advertisement campaigns, andthe like. As an example, the merchant system 126 can comprise acommunication element 218 such as VoIP software and/or hardware forconducting a communication session with a connect device. As a furtherexample, the communication element 218 can be configured to receiveand/or grant requests received from devices for initiating acommunication session. Once a requested is granted, a communicationsession can be established between the requesting device and themerchant system 126 (e.g., the communication element 218), therebyfacilitating a dialogue (e.g., conversation) or an exchange of messagesbetween a user and a merchant or representative.

As described in greater detail below, an advertisement system cancontrol selectable and/or interactive advertisements being rendered orpresented to various devices and can facilitate establishing acommunication between remote devices.

FIG. 3 illustrates various aspects of an exemplary system in which thepresent methods can operate. As an example, a network or distributionsystem can communicate with the CT 120 (or user device 124) at the userlocation 119 (or other location such as a remote or mobile location) viaa linear or non-linear transmission. Any means of transmitting contentto the CT 120 or user device can be used, such as broadcast, multicast,unicast, etc. As a further example, a network or distribution system cancommunicate with a second CT 120′ (or second user device) at a seconduser location 119′ (or other user location) via a linear or non-lineartransmission. Any means of transmitting content to the second CT 120′ oruser device can be used, such as broadcast, multicast, unicast, etc.

In an aspect, one or more merchant representatives 300, which can be anytype of device or an agent, can be in communication with one or more ofthe advertisement system 206, the CT 120, the user device 124, thenetworks, and/or a communication network. As an example, theadvertisement system 206 can render or present an advertisement to aparticular device, whereby a user can interact with the advertisement totransmit a request for a communication session. Accordingly, the requestcan be routed to the appropriate merchant representative 300 and themerchant representative 300 can grant the request and establish acommunication session with the requesting device. In an aspect, theadvertisement system 206 can stagger or randomize the rendering ofinteractive advertisements to a subset of users or user devices (e.g.,CT 120, 120′, user device 124, 124′) based upon the availability of oneor more merchant representatives 300. As an example, user deviceslocated in a particular region can receive an advertisement associatedwith a first one of the merchant representatives 300, while otherdevices in another region can receive an advertisement associated with asecond one of the merchant representatives 300. In an aspect, content(e.g., advertisements, informational publications, entertainmentprogramming, contests, etc.) can be rendered or presented to a pluralityof users. As an example, the content can have a particular timeduration. As a further example, a first selectable element associatedwith the content can be rendered or presented to a first one of theplurality of users during the time duration of the rendered content,wherein the first one of the plurality of users can be located in afirst location (e.g., region, market, particular wireless accesspoint(s), etc.) and the first selectable element can be associated witha first merchant (or merchant representative) servicing the firstlocation. In an aspect, a second selectable element associated with thecontent can be rendered to a second one of the plurality of users duringthe time duration of the rendered content. As an example, the second oneof the plurality of users can be located at a second location and thesecond selectable element can be associated with a second merchant (ormerchant representative) servicing the second location. Any contentand/or selectable elements can be rendered or presented to any number ofusers.

As described in greater detail below, a system and network can beconfigured to control presentation of various types of content (e.g.,advertisements) on a plurality of devices. In an aspect, selectableelements (e.g., interactive advertisements) can be rendered to one ormore devices.

FIG. 4 illustrates a method for controlling content (e.g.,advertisements) presented to a user. In an aspect, in step 402, contentcan be rendered or presented to one or more users or user devices. Forexample, content can be rendered to a device such as the user device 124or other content device. Content can be time stamped based upon the dateand/or time of an event such as delivery, generation, storing,manipulation, or other process or event relating to the content. As afurther example, the content rendered can have a pre-defined timeduration.

In step 404, a first selectable element (e.g., interactiveadvertisements, communication icon, click-to-connect icon, a contentbanner, a pop-up, an overlay) can be presented or rendered to a firstuser device. As an example, the first selectable element can be renderedat a first time during the time duration of the rendered content. In anaspect, the first selectable element can be rendered to a device basedupon random sampling. As an example, a the random sample or subset of aplurality of potential recipients can be determined, and the firstselectable element can be rendered to the sample. As a further example,sampling models, such as those used for managing VoIP traffic, can beleveraged to determine a subset of potential recipients to which thefirst selectable element can be presented. In an aspect, the firstselectable element can be rendered exclusively to one or more users ordevices or a subset of a plurality of users or devices. As a furtherexample, the first selectable element is related to the content beingrendered. In an aspect, the first selectable element can be anadvertisement that is contextually related to the content rendered. Asan example, the first selectable element can be associated with aparticular merchant system 126 or merchant representative 300, such as amerchant network device. In an aspect, when a user selects the firstselectable element, a communication session can be established betweenthe user device and the merchant associated with the first selectableelement. As an example, the communication session can be establishedusing VoIP, cellular, SMS, realtime chat, and the like or any othermessaging protocol. Other communication means and protocols can be used.

In an aspect, in step 406, a second selectable element can be renderedto a second user device. As an example, the second selectable elementcan be rendered at a second time during the time duration of therendered content. As a further example, the second time can be the sameor different from the first time. In an aspect, the second selectableelement can be rendered exclusively to one or more users or devices or asubset of a plurality of users or devices. As an example, when thesecond selectable element is rendered or presented exclusively to one ormore device or users, the selectable element is not presented tonon-members of the exclusive one or more devices or users. However,other presentation techniques and patterns can be used. In an aspect,the first selectable element is not rendered to the first user devicewhile the second selectable element is rendered to the second userdevice. The second selectable element can be related to the contentbeing rendered. The first selectable element can be an advertisementthat is contextually related to the content rendered. As an example, thesecond selectable element can be associated with a particular merchantsystem 126 or merchant representative 300. As a further example, thefirst selectable element can be associated with a first merchant (e.g.,merchant system 126 or merchant representative 300) and the secondselectable element can associated with a second merchant (e.g., merchantsystem 126 or merchant representative 300). In an aspect, when a userselects the second selectable element, a communication session can beestablished between the user device and the merchant associated withsecond selectable element. As an example, the communication session canbe established using VoIP, cellular, SMS, realtime chat, and the like.However, other communication means and protocols can be used.

FIGS. 5A-5E illustrate example methods for controlling media presentedto a user. In an aspect, in step 502 of FIG. 5A, content 503 can berendered or presented to one or more users or user devices. In anaspect, content 503 can be rendered to a device such as the user device124 or other content device, such as a fixed or mobile content deliveryterminal, end-point device, display device, etc. As an example, content503 can be time stamped based upon the date and/or time of storing,delivering or otherwise processing the content. As a further example,the content 503, when rendered, can have a pre-defined time duration.

In an aspect, in step 504, a first selectable element 505 (e.g.,interactive advertisements, a click-to-connect icon, a content banner, apop-up, an overlay) can be rendered to a first user device, as shown inFIG. 5B. As an example, the first selectable element 505 can be renderedat a first time during the time duration of the rendered content 503.The first selectable element 505 can be related to the content 503 beingrendered. In an aspect, the first selectable element 505 can be anadvertisement that is contextually related to the content 503 rendered.As an example, the content 503 can be an advertisement or presentationof a vehicle and the first selectable element 505 can be a bannerassociated with a local car dealership. As a further example, thecontent 503 can be a movie showing a particular location and the firstselectable element 505 can be a pop-up associated with a travel agency.As yet a further example, the content 503 can be a particular song andthe first selectable element can be an overlaid audio message associatedwith a particular music provider (e.g., whereby a user can respond tothe audio message by engaging a particular button of the audio device orproviding a voice response). The first selectable element 505 can beassociated with a particular merchant system 126 or merchantrepresentative 300.

In an aspect, in step 506, a selection of the first selectable element505 is received. As an example, a user can interface with the devicerendering the first selectable element 505 to make the selection, whichcan be done via any desired input or messaging technique. In response tothe selection of the first selectable element 505, a communicationsession can be initiated, at step 508. The communication session can beinitiated by transmitting a communication request to a recipient forprocessing the request and establishing a communication session, at step510. In an aspect, when a user selects the first selectable element 505,a communication session can be established between the user device andthe party (e.g., merchant, agent, representative, associated device,etc.) associated with first selectable element 505. As an example, thecommunication session can be established using VoIP, cellular, SMS,realtime chat, and the like. However, other communication means andprotocols can be used.

In an aspect, in step 512, a second selectable element 513 can berendered or presented to a second user and/or user device 124′, as shownin FIG. 5C. As an example, the second selectable element 513 can berendered at a second time during the time duration of the renderedcontent 503. In an aspect, the second selectable element 513 can berendered exclusively to one or more users or devices or a subset of aplurality of user or devices. As a further example, the second time canbe different from the first time. In an aspect, the first selectableelement 505 is not rendered to the first user device while the secondselectable element 513 is rendered to the second user device. In anaspect, the second selectable element 513 can be related to the content503 being rendered. In an aspect, the second selectable element 513 canbe an advertisement that is contextually related to the content 503rendered. As an example, the second selectable element 513 can beassociated with a particular merchant system 126 or merchantrepresentative 300 or device. As a further example, the first selectableelement 505 can be associated with a first merchant (e.g., merchantsystem 126 or merchant representative 300) and the second selectableelement 513 can be associated with a second merchant (e.g., merchantsystem 126 or merchant representative 300). Any selectable element canbe associated with the same or different representatives, agents, orusers.

In an aspect, in step 514, a selection of the second selectable element513 is received. As an example, a user can interface with the devicerendering the second selectable element 513 to make the selection. Inresponse to the selection of the second selectable element 513, acommunication session can be initiated, at step 516. As an example, thecommunication session can be initiated by transmitting a communicationrequest to a recipient for processing the request and establishing acommunication session, at step 518. In an aspect, when a user selectsthe second selectable element 513, a communication session can beestablished between the user device and the merchant associated withsecond selectable element, which can be the same merchant or deviceassociated with the first selectable element. As an example, thecommunication session can be established using VoIP, cellular, SMS,realtime chat, and the like. However, other communication means andprotocols can be used.

A plurality of different users/device may request a communication with aparticular merchant, agent, or representative in response to anadvertisement distributed to a plurality of users at the same time.Accordingly, a processing load for network communication channels andsystems processing the communications can be large at particular times.However, since the advertisement system 206 of the present disclosurecan control the rendering of advertisements using sequencing,staggering, or randomization techniques, the processing load can beminimized. For example, the advertisement system 206 can stagger therendering of a particular interactive advertisement (e.g., associatedwith a particular merchant or merchant representative) to a number ofusers or user devices (e.g., a sub-group of a larger target group). Inthis way, only a select number of users can interact with theadvertisement to request a communication session. The advertisementsystem 206 can render an advertisement associated with a differentmerchant to another user or subset of users.

In FIG. 5D, for example only, a target group 520 (e.g., comprisingusers, devices, addresses, identifiers, etc.) can be defined. As anexample, a particular service provide can define the target group 520based upon devices connected to an access point associated with servicesprovided to that location. As a further example, an advertiser candefine the target group 520 based upon interest or location of usersthat are determined to have an interest in a particular advertisement.In an aspect, the target group 520 can be defined by region, wirelessaccess point, market, user profile parameter, and/or a commonclassifier. As an example, the advertisement system 206 can define thetarget group based upon any number of metrics, classifiers, orparameters. As a further example, the advertisement system 206 canselect a subset of the target group 520 to which a particular content(e.g., advertisement) can be transmitted. In an aspect, the transmissionof content to the subset of the target group 520 can be sequenced and/orrandomized in order to manage the number of users to which the contentcan be rendered. As an example, advertisement rendering can be based onsimple sampling of the target group 520, weighted sampling, stochasticrandom sampling and/or sampling techniques similar to voice overInternet protocol (VoIP) statistical models. As an example, a pluralityof subsets can be defined. In an aspect, content can be rendered to afirst one of the subsets at a first time and a second one of the subsetsat a second time.

In FIG. 5E, for example only, one or more of the subset of the targetgroup 520 can initiate and/or establish a communication session byinteracting with the content (e.g., advertisement, click-to-connecticon, etc.) or responding to the content presented to the subset. Sincethe subset can be the only members of the target group 520 that receivethe advertisement or content to enable a communication session, only theselect number of users can interact with the advertisement to request acommunication session. As an example, one or more of the subset of thetarget group 520 can establish a communication session with a merchantrepresentative 300 or agent of a service provider (e.g., merchant system216). As a further example, the number of members of the target groupcan be adjusted based upon the capacity of the service provider, thenetwork, or other parameter. As a further example, the number of membersof the subset can be adjusted, thereby providing discrete management ofthe number of communication sessions that can be established.

In an exemplary aspect, the methods and systems can be implemented on acomputing system such as computing device 601 as illustrated in FIG. 6and described below. By way of example, advertisement system 206 of FIG.2 can be a computing device as illustrated in FIG. 6. Similarly, themethods and systems disclosed can utilize one or more computers toperform one or more functions in one or more locations. FIG. 6 is ablock diagram illustrating an exemplary operating environment forperforming the disclosed methods. This exemplary operating environmentis only an example of an operating environment and is not intended tosuggest any limitation as to the scope of use or functionality ofoperating environment architecture. Neither should the operatingenvironment be interpreted as having any dependency or requirementrelating to any one or combination of components illustrated in theexemplary operating environment.

The present methods and systems can be operational with numerous othergeneral purpose or special purpose computing system environments orconfigurations. Examples of well known computing systems, environments,and/or configurations that can be suitable for use with the systems andmethods comprise, but are not limited to, personal computers, servercomputers, laptop devices, and multiprocessor systems. Additionalexamples comprise set top boxes, programmable consumer electronics,network PCs, minicomputers, mainframe computers, distributed computingenvironments that comprise any of the above systems or devices, and thelike.

The processing of the disclosed methods and systems can be performed bysoftware components. The disclosed systems and methods can be describedin the general context of computer-executable instructions, such asprogram modules, being executed by one or more computers or otherdevices. Generally, program modules comprise computer code, routines,programs, objects, components, data structures, etc. that performparticular tasks or implement particular abstract data types. Thedisclosed methods can also be practiced in grid-based and distributedcomputing environments where tasks are performed by remote processingdevices that are linked through a communications network. In adistributed computing environment, program modules can be located inboth local and remote computer storage media including memory storagedevices.

Further, one skilled in the art will appreciate that the systems andmethods disclosed herein can be implemented via a general-purposecomputing device in the form of a computer 601. The components of thecomputer 601 can comprise, but are not limited to, one or moreprocessors or processing units 603, a system memory 612, and a systembus 613 that couples various system components including the processor603 to the system memory 612. In the case of multiple processing units603, the system can utilize parallel computing.

The system bus 613 represents one or more of several possible types ofbus structures, including a memory bus or memory controller, aperipheral bus, an accelerated graphics port, and a processor or localbus using any of a variety of bus architectures. By way of example, sucharchitectures can comprise an Industry Standard Architecture (ISA) bus,a Micro Channel Architecture (MCA) bus, an Enhanced ISA (EISA) bus, aVideo Electronics Standards Association (VESA) local bus, an AcceleratedGraphics Port (AGP) bus, and a Peripheral Component Interconnects (PCI),a PCI-Express bus, a Personal Computer Memory Card Industry Association(PCMCIA), Universal Serial Bus (USB) and the like. The bus 613, and allbuses specified in this description can also be implemented over a wiredor wireless network connection and each of the subsystems, including theprocessor 603, a mass storage device 604, an operating system 605,advertisement software 606, advertisement data 607, a network adapter608, system memory 612, an Input/Output Interface 610, a display adapter609, a display device 611, and a human machine interface 602, can becontained within one or more remote computing devices 614 a,b,c atphysically separate locations, connected through buses of this form, ineffect implementing a fully distributed system.

The computing device 601 typically comprises a variety of computerreadable media. Exemplary readable media can be any available media thatis accessible by the computing device 601 and comprises, for example andnot meant to be limiting, both volatile and non-volatile media,removable and non-removable media. The system memory 612 comprisescomputer readable media in the form of volatile memory, such as randomaccess memory (RAM), and/or non-volatile memory, such as read onlymemory (ROM). The system memory 612 typically contains data such asadvertisement data 607 and/or program modules such as operating system605 and advertisement software 606 that are immediately accessible toand/or are presently operated on by the processing unit 603.

In another aspect, the computing 601 can also comprise otherremovable/non-removable, volatile/non-volatile computer storage media.By way of example, FIG. 6 illustrates a mass storage device 604 whichcan provide non-volatile storage of computer code, computer readableinstructions, data structures, program modules, and other data for thecomputing device 601. For example and not meant to be limiting, a massstorage device 604 can be a hard disk, a removable magnetic disk, aremovable optical disk, magnetic cassettes or other magnetic storagedevices, flash memory cards, CD-ROM, digital versatile disks (DVD) orother optical storage, random access memories (RAM), read only memories(ROM), electrically erasable programmable read-only memory (EEPROM), andthe like.

Optionally, any number of program modules can be stored on the massstorage device 604, including by way of example, an operating system 605and advertisement software 606. Each of the operating system 605 andadvertisement software 606 (or some combination thereof) can compriseelements of the programming and the entitlement software 606.Advertisement data 607 can also be stored on the mass storage device604. Advertisement data 607 can be stored in any of one or moredatabases known in the art. Examples of such databases comprise, DB2®,Microsoft® Access, Microsoft® SQL Server, Oracle®, mySQL, PostgreSQL,and the like. The databases can be centralized or distributed acrossmultiple systems.

In another aspect, the user can enter commands and information into thecomputer 601 via an input device (not shown). Examples of such inputdevices comprise, but are not limited to, a keyboard, pointing device(e.g., a “mouse”), a microphone, a joystick, a scanner, visual systemssuch as Microsoft's Kinect, audio systems that process sound such asmusic or speech, a traditional silver remote control, tactile inputdevices such as gloves, touch-responsive screen, body coverings, and thelike These and other input devices can be connected to the processingunit 603 via a human machine interface 602 that is coupled to the systembus 613, but can be connected by other interface and bus structures,such as a parallel port, game port, an IEEE 1394 Port (also known as aFirewire port), a serial port, or a universal serial bus (USB).

In yet another aspect, a display device 611 can also be connected to thesystem bus 613 via an interface, such as a display adapter 609. It iscontemplated that the computer 601 can have more than one displayadapter 609 and the computing device 601 can have more than one displaydevice 611. For example, a display device can be a monitor, an LCD(Liquid Crystal Display), or a projector. In addition to the displaydevice 611, other output peripheral devices can comprise components suchas speakers (not shown) and a printer (not shown) which can be connectedto the computing device 601 via Input/Output Interface 610. Any stepand/or result of the methods can be output in any form to an outputdevice. Such output can be any form of visual representation, including,but not limited to, textual, graphical, animation, audio, tactile, andthe like. The display 611 and computing device 601 can be part of onedevice, or separate devices.

The computing device 601 can operate in a networked environment usinglogical connections to one or more remote computing devices 614 a,b,c.By way of example, a remote computing device can be a personal computer,portable computer, a smartphone, a server, a router, a network computer,a peer device or other common network node, and so on. Logicalconnections between the computing device 601 and a remote computingdevice 614 a,b,c can be made via a network 615, such as a local areanetwork (LAN) and a general wide area network (WAN). Such networkconnections can be through a network adapter 608. A network adapter 608can be implemented in both wired and wireless environments. Suchnetworking environments are conventional and commonplace in dwellings,offices, enterprise-wide computer networks, intranets, and the Internet.

For purposes of illustration, application programs and other executableprogram components such as the operating system 605 are illustratedherein as discrete blocks, although it is recognized that such programsand components reside at various times in different storage componentsof the computing device 601, and are executed by the data processor(s)of the computer. An implementation of advertisement software 606 can bestored on or transmitted across some form of computer readable media.Any of the disclosed methods can be performed by computer readableinstructions embodied on computer readable media. Computer readablemedia can be any available media that can be accessed by a computer. Byway of example and not meant to be limiting, computer readable media cancomprise “computer storage media” and “communications media.” “Computerstorage media” comprise volatile and non-volatile, removable andnon-removable media implemented in any methods or technology for storageof information such as computer readable instructions, data structures,program modules, or other data. Exemplary computer storage mediacomprises, but is not limited to, RAM, ROM, EEPROM, flash memory orother memory technology, CD-ROM, digital versatile disks (DVD) or otheroptical storage, magnetic cassettes, magnetic tape, magnetic diskstorage or other magnetic storage devices, or any other medium which canbe used to store the desired information and which can be accessed by acomputer.

The methods and systems can employ Artificial Intelligence techniquessuch as machine learning and iterative learning. Examples of suchtechniques include, but are not limited to, expert systems, case basedreasoning, Bayesian networks, behavior based AI, neural networks, fuzzysystems, evolutionary computation (e.g. genetic algorithms), swarmintelligence (e.g. ant algorithms), and hybrid intelligent systems (e.g.Expert inference rules generated through a neural network or productionrules from statistical learning).

The system and methods of the present disclosure can be used to initiatetwo-way communications between consumers and merchants (or merchantrepresentatives). In an aspect, the rendering of user selectableelements (e.g., click to connect elements, advertisements, icons,banners, engageable elements overlaying an advertisement) to varioususers can be sequenced and/or randomized in order to manage the numberof users to which the advertisements are rendered. As an example,advertisement rendering can be based on stochastic random sampling thatis complimentary to the voice over Internet protocol (VoIP) statisticalmodel.

While the methods and systems have been described in connection withpreferred embodiments and specific examples, it is not intended that thescope be limited to the particular embodiments set forth, as theembodiments herein are intended in all respects to be illustrativerather than restrictive.

Unless otherwise expressly stated, it is in no way intended that anymethod set forth herein be construed as requiring that its steps beperformed in a specific order. Accordingly, where a method claim doesnot actually recite an order to be followed by its steps or it is nototherwise specifically stated in the claims or descriptions that thesteps are to be limited to a specific order, it is no way intended thatan order be inferred, in any respect. This holds for any possiblenon-express basis for interpretation, including: matters of logic withrespect to arrangement of steps or operational flow; plain meaningderived from grammatical organization or punctuation; the number or typeof embodiments described in the specification.

It will be apparent to those skilled in the art that variousmodifications and variations can be made without departing from thescope or spirit. Other embodiments will be apparent to those skilled inthe art from consideration of the specification and practice disclosedherein. It is intended that the specification and examples be consideredas exemplary only, with a true scope and spirit being indicated by thefollowing claims.

What is claimed is:
 1. A method comprising: transmitting an advertisement to a plurality of users, wherein the advertisement has a time duration; transmitting a first selectable element associated with the advertisement exclusively to a first portion of the plurality of users at a first time during the time duration of the advertisement; transmitting a second selectable element associated with the advertisement exclusively to a second portion of the plurality of users at a second time during the time duration of the advertisement, wherein the first time and the second time are determined randomly, wherein the first time and the second time are different, and wherein the first selectable element and the second selectable element are associated with a particular merchant; receiving a selection of the first selectable element at a third time; initiating a first communication session in response to the selection of the first selectable element; receiving a selection of the second selectable element at a fourth time; and initiating a second communication session in response to the selection of the second selectable element.
 2. The method of claim 1, wherein the first portion of the plurality of users and the second portion of the plurality of users each comprise one or more users.
 3. The method of claim 1, wherein one or more of the first selectable element and the second selectable element is contextually related to the advertisement.
 4. The method of claim 1, wherein the first portion of the plurality of users is associated with a first geographical region and the second portion of the plurality of users is associated with a second geographical region.
 5. The method of claim 1, wherein the first selectable element is associated with a first merchant and the second selectable element is associated with a second merchant.
 6. The method of claim 1, wherein one or more of the first selectable element and the second selectable element is one of a banner, a pop-up, and an overlay.
 7. The method of claim 1, wherein one or more of the first communication session and the second communication session is a two-way communication session and is initiated over an internet protocol communication path.
 8. The method of claim 1, wherein one or more of the first communication session and the second communication session comprises one or more of Short Message Service (SMS) and real-time chat.
 9. The method of claim 1, wherein the first communication session is initiated between a first user of the first portion of the plurality of users and an agent and the second communication session is initiated between a second user of the second portion of the plurality of users and the agent, and wherein the second communication session is exclusive of the first communication session.
 10. The method of claim 1, wherein the first communication session is initiated as a dialogue between a first user of the first portion of the plurality of users and a first agent and the second communication session is initiated as a dialogue between a second user of the second portion of the plurality of users and a second agent.
 11. A method comprising: transmitting an advertisement to a plurality of users, wherein the advertisement has a time duration; transmitting a first selectable element associated with the advertisement to a first one of the plurality of users at a first time during the time duration of the advertisement; and transmitting a second selectable element associated with the advertisement to a second one of the plurality of users at a second time during the time duration of the advertisement, wherein the second time is different from the first time and the first selectable element is not rendered to the first one of the plurality of users while the second selectable element is rendered to the second one of the plurality of users, wherein the first time and the second time are determined randomly, and wherein the first selectable element and the second selectable element are associated with a same particular merchant.
 12. The method of claim 11, wherein the first one of the plurality of users is associated with a first geographical region and the second one of the plurality of users is associated with a second geographical region.
 13. The method of claim 11, wherein one or more of the first selectable element and the second selectable element is contextually related to the advertisement.
 14. The method of claim 11, wherein one or more of the first selectable element and the second selectable element is one of a banner, a pop-up, and an overlay.
 15. The method of claim 11, further comprising receiving a selection of one or more of the first selectable element and the second selectable element and initiating a communication session in response to the selection.
 16. The method of claim 15, wherein the communication session is a two-way communication session initiated over an internet protocol communication path.
 17. The method of claim 15, wherein the communication session comprises one or more of Short Message Service (SMS) and real-time chat.
 18. A method comprising: transmitting an advertisement to a plurality of devices, wherein the advertisement has a time duration; transmitting a first selectable element associated with the advertisement to a first one of the plurality of devices at a first time during the time duration of the advertisement; and transmitting a second selectable element associated with the advertisement to a second one of the plurality of devices at a second time during the time duration of the advertisement, wherein the second time is different from the first time and the first selectable element is not rendered to the first one of the plurality of devices while the second selectable element is rendered to the second one of the plurality of devices, wherein the first selectable element and the second selectable element are associated with a particular merchant, and wherein the first time and the second time are determined randomly.
 19. The method of claim 18, wherein the first one of the plurality of devices is associated with a first geographical region and the second one of the plurality of devices is associated with a second geographical region.
 20. The method of claim 18, wherein one or more of the first selectable element and the second selectable element is contextually related to the advertisement.
 21. The method of claim 18, wherein the first selectable element is associated with a first merchant and the second selectable element is associated with a second merchant.
 22. The method of claim 18, wherein one or more of the first selectable element and the second selectable element is one of a banner, a pop-up, and an overlay.
 23. The method of claim 18, further comprising receiving a selection of one or more of the first selectable element and the second selectable element and initiating a communication session in response to the selection.
 24. The method of claim 23, wherein the communication session is a two-way communication session over an internet protocol communication path.
 25. A method comprising: determining a first portion of a plurality of users; determining a second portion of the plurality of users; transmitting an advertisement to the plurality of users, wherein the advertisement has a time duration; transmitting a first selectable element associated with the advertisement exclusively to the first portion of the plurality of users at a first time during the time duration of the advertisement; and transmitting a second selectable element associated with the advertisement exclusively to the second portion of the plurality of users at a second time during the time duration of the advertisement, wherein the first time and the second time are determined randomly, wherein the first time and the second time are different, and wherein the first selectable element and the second selectable element are associated with a particular merchant.
 26. The method of claim 25, further comprising: receiving a selection of the first selectable element at a third time; and initiating a first communication session in response to the selection of the first selectable element.
 27. The method of claim 26, further comprising: receiving a selection of the second selectable element at a fourth time; and initiating a second communication session in response to the selection of the second selectable element.
 28. The method of claim 25, wherein the first portion of the plurality of users and the second portion of the plurality of users each comprise one or more users.
 29. The method of claim 25, wherein the first selectable element is associated with a first merchant and the second selectable element is associated with a second merchant. 